
Thanks for visiting!
As we prepare for the next phase of ROAR, we’ve made the difficult decision to pause the restock of many of our cat supply products. The online business model grew more and more difficult to sustain in today's economy.
Most of our remaining cat products are discounted and we are happy to direct you to the makers of your cat's favorite toys and other items we previously carried.
Check out our new merch for cat people! We will continue to create new designs and welcome your feedback and ideas for future. Don't be shy!
Thank you for your patience and continued support. We really do want to keep this going, especially if we can help cats and those who love them. That's you!
Purrrs, Peace & Love ~Jen + Laura
SHOP BY CAT-EGORY

WAND TOYS ARE MAGICAL
Why is interactive play with WAND TOYS so important?
Cats have an innate instinct to HUNT. Both “indoor-only” cats and “sometimes-outdoor” cats need play opportunities that mimic “prey.”
When indoor cats lack a variety of play opportunities, it can lead to boredom, frustration, depression, stress, and behavioral issues.
For cats who sometimes go outside, we’ve found that increasing interactive indoor playtime leads to less hunting and fighting when they’re outside. Plus, we've found that the more enrichment options inside, the less desire to want to go outside!
Ideally, you want a nice mix of both “solo-play” and “interactive play” toys. After all, there’s no such thing as a cat who doesn’t like to play! Every cat has a different play preference, so it’s important to find your cat’s interests AND to have a variety of options.