ABOUT LAURA

After graduating from vet school, Dr. Laura Cochrane worked in private practice and then in shelter medicine. Eventually, she took on the role of Managing Director at 1st Care Animal Health Clinics, establishing some of Los Angeles' highest standards of care for a mobile wellness and preventive care clinic.

In 2015, Laura  proudly joined The Paw Project as their Oregon Director. The charity's mission is to educate the public about the painful and crippling effects of feline declawing, to promote animal welfare through the abolition of the practice of declaw surgery, and to rehabilitate cats who have been declawed.

Realizing that cat guardians needed more support when it came to healthy scratching, she launched Dr. Kind Klaws, a "house call" service offering feline nail maintenance, including nail caps, monthly nail trims and behavioral coaching, as related to healthy scratching options. 

As long as she can remember, Laura has been hopeful to one day have her own business specializing in cat wellness and enrichment products. After moving to Portland, everything seemed to line up, and ROAR was officially born in July of 2017, the month of the Leo - also, Laura’s astrological sign!


ABOUT JENNIFER

Jennifer Krause grew up in Austin, Texas and then moved to Southern California post-college to work in advertising and television production. 

However, the homeless pet epidemic in Los Angeles led her to find her true (wild) calling - helping animals. For eight years, she worked for Best Friends Animal Society, leading educational campaigns to promote spay/neuter, fight puppy mill-supplied pet stores and elevate adoption rates for homeless animals. The "Adopt Don't Shop" movement proved successful. By 2019, California became the 1st State to Ban Retail Sale of Dogs, Cats, and Rabbits

In Portland, she runs a small pet care company, in addition to being a co-owner of ROAR.


WHY ROAR?

We were struck by the realization that cats are underserved at the typical pet supply store. We would commonly see that the dog section takes up most of the store while the cat section pales in comparison. 

Cats' needs are less understood than those of the dog—partly because cats have been “tame” considerably less time than dogs have. Not to mention, cats were not originally bred to be the cuddly, hilarious internet sensations they are today but rather to do a job for humans--“hunt-catch-kill” to protect our food supply and homes from rodents and reptiles.

Now that we often keep cats inside our homes (where its safest), it’s important that we set them up for success--compromising where necessary and providing them with proper stimulation, enrichment, comfort and care.

We tend to strip them of their very genetic needs as its convenient for us, whether we realize it or not. Without having their needs met, cats languish, over-eat, over-sleep and more often than not, become ill.

Thankfully, there’s been an insurgence of great-looking and well-designed cat products, made by people who understand cats. In the past, cat products have been sparse, unattractive and ineffective. We’re now seeing more focus on products that meet the needs of cats, resulting in happier and healthier cats and a stronger cat-human bond. We expect that this will continue indefinitely as cats continue to gain popularity as our companions.